Social Media 55: Taking Digital Marketing And Social Media Strategy To The Next Level


On-line presence has change into one of the important necessities for companies worldwide. To focus on potential clients who could be inquisitive about its manufacturers, an organization must construct robust and compelling on-line content material on varied social media platforms, web sites, and blogs, in the end build up the model id.

As well as, the extra usable and interactive your digital content material is, the extra it improves your model’s search engine outcome web page (SERP) rankings and its worth. Nevertheless, constructing a digital advertising technique is just not a simple process. It calls for years of expertise and detailed insights into how digital enterprise works.

For initiating a 360-degree on-line advertising marketing campaign, companies want to rent companies which have expertise and experience in content material creation and social media administration. To assist companies enhance conversions from digital advertising efforts, Social Media 55 was established.

This firm gives digital advertising companies like omnichannel content material creation, social media advertising, web site design and improvement, website positioning, AdWords, and lots of extra. It permits companies to effectively current their model in entrance of their target market.

On the helm of Social Media 55’s award-winning companies is its skilled and visionary CEO, Joseph Rothstein.

Let’s discover extra insights in regards to the firm’s journey that made it an impact-making digital advertising company.

Famend Digital Advertising Company

 Based in 2014, Social Media 55 is an award-winning full-service digital advertising company. With a decade of expertise within the house, Social Media 55 is impressed to assist companies give attention to what they’re nice at whereas leaving the content material creation and distribution to its specialist workforce.

By means of serving to companies one by one, we determined to model and provide our service and technique to the world,” says Joseph. Social media platforms performed an instrumental function within the firm’s basis. They helped it uncover companies with out the bandwidth and data to run these social channels successfully so it might provide them its companies.

 Complementing Copy with Extraordinary Visuals

Social Media 55’s workforce believes in creating compelling digital advertising methods for shoppers’ companies. The content material offered by the corporate permits its shoppers to effectively share their model’s message with their shoppers.

Our 5 core companies have one frequent denominator, and that’s content material,” underlines Joseph. These companies are Net Design & Growth, Social Media Administration, Social Media Promoting, website positioning (Search Engine Optimization), and Google AdWords.

The company believes in creating balanced content material in such a method that it immediately catches shoppers’ consideration. CEO Joseph says, “Creating robust visible content material is important to capturing the eye of viewers immediately.”

 The following most essential issue for the company is ensuring the copy enhances the visuals which can be being introduced. “We imagine in having unity between each the copy and the creatives in an effort to seize and retain the reader’s consideration,” provides Joseph.

The Significance of Content material for Companies

Creating interesting and informative content material has change into one of the essential components for companies of their advertising and gross sales efforts. Speaking in regards to the significance of content material for at the moment’s enterprise, Joseph tells us, “We’re in a digital world, and we’re solely shifting ahead. Content material is being consumed at an extremely quick tempo, so it’s essential to develop compelling content material that individuals obtain as an added worth.”

He additional factors out, “Unique content material is essential as a result of re-purposing or copy-pasting is just not going to chop it. It’s merely a fast solution to get despatched to the underside of the checklist.

Commenting on efficient communication, Joseph highlights that “Correct and efficient content material will assist ship the messages that your organization is making an attempt to get throughout.” He notes, “It’s also going to be listed in engines like google and permit individuals to search out you and entry extra details about your enterprise and the companies or merchandise you provide.”

Moreover, he says, “Content material creation and distribution help you open the worldwide gates to your enterprise and welcome in individuals from all walks of life, locations you’ve by no means heard of, and other people you might not have in any other case reached.”

Using Know-how Instruments Effectively

Managing content material for social channels can typically be a frightening and disorganized process. However Social Media 55 has been capable of save the day with the help of social media administration software program, HeyOrca!

It helps the company for the needs of populating content material in a month-to-month calendar and offering entry to its shoppers. This enables shoppers to view, request edits, or just make edits instantly, all from a easy hyperlink.

The software program makes our lives simpler, and the shoppers have acquired it effectively. This additionally permits for our company to maintain management within the palms of the corporate that employed us with out them needing to do a lot heavy lifting,” Joseph marks.

Moreover, he put, “Utilizing functions like Slack permits our workforce to speak and work with one another shortly and effectively. That being stated, the functions we select to undertake at Social Media 55 present a large amount of effectivity and comfort.”

Offering Content material for Omnichannel

Content material creation has change into extremely aggressive, and the way in which individuals eat content material is altering quickly. What was easy articles and duplicate is now video, podcasts, and stay streaming, which is occupying extra individuals’s consideration and forcing content material creators to take an omnichannel method to content material creation.

Social Media 55 believes in not solely having written content material like a weblog however supporting it with social media posts, each written and visible. Along with this, Joseph says, “We’re robust believers within the endorsement. Having different venues selling your work and bringing over their viewers is one other solution to keep progressive and seize a bigger viewers.

Working Consultants

Benjamin Ohayon, the VP of Operations, has been main the cost with the enlargement of the corporate’s video manufacturing and enhancing division. Benjamin has been with Social Media 55 and is without doubt one of the unique founders.

With eight years of expertise at Social Media 55, Benjamin has been capable of forecast the corporate’s wants and the shopper’s need for video manufacturing early on. By means of his skilled contribution, the corporate has been capable of hit the bottom working over the previous few years with the event of company movies, product movies, and extra.

Social Media 55’s workforce sees unbelievable alternative within the content material and power of a enterprise web site, which is why it’s nonetheless fairly pushed on this sector. Bret Johnson is the VP of Net Design & Growth on the firm. He has been constructing a number of the nation’s main websites for effectively over a decade. “Having a real expertise is crucial to delivering high quality web sites that perform and index in the appropriate locations,” underlines the core administration of Social Media 55.

Phrases of Knowledge

Many professionals aspire to be within the content material creation house. Establishing a profitable startup comes right down to an entrepreneur’s ardour and drive. Offering his worthwhile enter for the aspirants within the content material business, Joseph says, “A profitable enterprise comes from discovering an efficient path and going for it relentlessly.”

He places, “You might not uncover probably the most optimum methods at first, however when you put the pedal to the metallic and also you do analysis and uncover methods to enhance, you’ll ultimately get there.

One other nice solution to acquire expertise is by going and dealing for an company like ours, so it’s possible you’ll strengthen your capability to see what works and what doesn’t,” provides Joseph.

He marks, “The facility of information will prevent money and time, so getting an training in it from hands-on expertise within the business is one of the best ways to get began. Be taught from others and discover your path to success.

In the direction of the Shiny Future

For its progress plans, the workforce of Social Media 55 has put extra focus as an company on servicing enterprise-sized companies. The expertise that the company has permits it to carry out on the stage of Fortune 500 firms.

This has allowed its workforce to broaden, together with Social Media 55. They’re able to provide a bigger array of digital advertising and inventive companies. “As we broaden, we’ll proceed to open places of work in as many main cities throughout North America,” concludes Joseph.

 The Prime Mover

Joseph Rothstein is the CEO of Social Media 55. He based the corporate in 2014. The preliminary technique to begin offering service was to supply a 30-day free trial. This allowed the chief workforce to construct a e-book of enterprise proper out of the gate.

The corporate’s retention from free trials to changing them into paying shoppers was roughly an 80% success fee by way of its first 12 months in operation. This allowed the corporate to work on over 100 totally different information. It offered Social Media 55’s workforce with the means to create a beautiful portfolio the place they’d a observe file and have been now not the brand new youngsters on the town.

Joseph Rothstein was completely relentless when it got here to build up Social Media 55’s on-line presence, from social media following to information articles and the whole lot in between. By the center of 2017, Joseph and Social Media 55 dug so deep that they’d lastly hit gold. The corporate was being revered as a pacesetter within the business, which was triggering companies from throughout to succeed in out in hopes of working with it.

The pandemic didn’t gradual the corporate’s progress; in reality, it did fairly the other. “We entered into an age the place companies wanted to play catch up, and Social Media 55 was within the driver’s seat main the cost like a champion Method One driver,” notes Joseph.

Awards And Recognition

  • The 8 Greatest Social Media Advertising Corporations of 2021
  • Prime 10 World UpCity Excellence Winners 2022

Praises From the Shoppers

Social Media 55 grew certainly one of my accounts from 3,000 to 17,000 followers in two months. In accordance with Google Analytics, every day web site visitors went from 200 guests to roughly 14,000. Net-driven inquiries additionally jumped 400–500%. We now have round 50,000 Instagram followers and equally spectacular figures for Fb. Consequently, brokers discover our enterprise’ progress potential thrilling. Scott Hogan – Airbnb Providers

Consumer engagement has elevated considerably, and gross sales have jumped up. Educated {and professional}, they go above and past to fulfill the expectations, whereas the responsiveness and private consideration they provide to their shoppers contribute to long-term relationships. Frank Bergon – HGregoire Nissan

Social Media 55 managed to current all deliverables on time, all these being of top quality. Their robust communication expertise and dedication to offering the form of service they promised the shopper actually stood out on this mission. Angela Mustone – Excessive On Love

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