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Tampax’s ‘In Their DMs’ Tweet Sexualizing Durations Is Revolting


A screenshot of Tampax's tweet against a purple background full of blue Twitter birds.

Tampax, one of many world’s foremost tampon manufacturers, apparently needed to hitch in on the seemingly limitless dialog on Twitter about how the platform goes to die at the hands of its new overlord proprietor, Elon Musk. Nevertheless, what was in all probability meant as a snarky joke has ended up being the most recent addition to the creepy and gross tweets corridor of fame.

On Monday morning, Tampax declared that it “refused to let Twitter die” with out sharing a sure tweet. The tweet in query referenced an individual “sliding into their DMs,” asking somebody out on-line, and stupidly in contrast that state of affairs to somebody inserting a tampon throughout their interval. Tampax asserted that, since its product was contained in the individual, it was superior.

“You’re of their DMs. We’re in them. We aren’t the identical,” Tampax, which is owned by Proctor & Gamble, tweeted. It added the following only a minute later: “refused to let twitter shut down earlier than we shared this tweet.”

A screenshot of the quote tweet from Tampax stating that it had to publish its controversial tweet before Twitter shut down.

To not be neglected, All the time, a number one pad model additionally owned by P&G, additionally chimed in.

“how lengthy have you ever been saving this one,” All the time asked.

Tampax’s response, like this complete encounter, was paying homage to dumb center college boy jokes.

“since final interval,” the tampon maker said.

Tampax’s tweet goes past gross-out humor. It sexualizes the our bodies of people that menstruate—most begin at about 12 years old, however some get their intervals once they’re as younger as 8—and makes a joke focused to males at their expense.

Apart from being creepy and disrespectful, the tweet was additionally a dumb gross sales transfer. Numerous folks on Twitter have been outraged at Tampax’s tweet and mentioned they might cease shopping for the manufacturers merchandise. Many began tweeting below #BoycottTampax.

“You might be disgusting. As a medical psychotherapist, I’ve by no means seen an organization promoting merchandise to girls publicly mock girls in such a degrading manner AND then take glee and enjoyment of doing so,” Tania Marshall, a medical psychotherapist, tweeted.

Gizmodo reached out to P&G for touch upon Tampax’s tweet on Tuesday morning however didn’t obtain a response.



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