Famous person Rihanna will headline the Tremendous Bowl halftime present in February, the primary occasion sponsor Apple Music introduced Sunday.
The transfer marks a long-awaited return to performing for the singer, who had beforehand turned down the gig in protest.
“IT’S ON. @rihanna will take the stage for the primary ever Apple Music Tremendous Bowl Halftime Present on 2.12.23,” Apple Music stated in a tweet that includes a photograph of the musician’s raised hand holding a soccer.
Rihanna, 34, and the NFL tweeted the identical picture.
The Barbadian-born Robyn Rihanna Fenty in recent times has change into a billionaire, parlaying her music achievements into profitable make-up, lingerie and high-fashion manufacturers.
She made historical past by changing into the primary Black lady to go a trend home for the French powerhouse LVMH, which owns legacy manufacturers together with Fendi and Givenchy.
For the previous few years, the singer behind the hits “Diamonds” and “Umbrella” has put music apart, no less than publicly, to concentrate on her numerous companies.
In January, she and rapper A$AP Rocky, 33, introduced they have been anticipating a baby with a set of glamorous snow-dusted photographs taken in Harlem.
They reportedly welcomed the newborn, a boy, in Might. No different particulars, together with the kid’s identify, have been made public.
Return to music
Rihanna’s fierce fan base has been clamoring for her ninth album, “R9,” which she has stated will likely be “reggae-infused” and has hinted since 2019 is almost completed.
Performing on the Tremendous Bowl is an about-face for the singer, who in 2019 confirmed reviews to Vogue that she had turned down the NFL’s supply to play the coveted halftime present in solidarity with former participant Colin Kaepernick.
Kaepernick, who has not performed within the NFL since opting out of his contract with the San Francisco 49ers in March 2017, started kneeling in protest of social injustice and racial inequality throughout pre-game renditions of the US nationwide anthem six years in the past.
“I couldn’t dare try this. For what? Who features from that? Not my individuals. I simply couldn’t be a sellout. I couldn’t be an enabler,” she informed the journal in an interview.
Rihanna’s Tremendous Bowl efficiency will observe an impeccably choreographed 2022 halftime present that featured rap legends together with Dr. Dre, Snoop Canine and Eminem.
The 2021 halftime present featured Canadian artist The Weeknd, whereas Jennifer Lopez and Shakira carried out the 12 months earlier than.
The halftime present has since 2019 been produced by Roc Nation, based by New York rapper-turned-businessman Jay-Z.
Apple Music introduced in September that it could be the primary sponsor of the occasion, ousting Pepsi and reportedly paying $50 million for the privilege.
The 2022 Tremendous Bowl, during which the Los Angeles Rams defeated the Cincinnati Bengals, drew a mean of 112.3 million viewers on tv and streaming, based on NBC Sports activities.