New York Times: “In a twist befitting two of the wealthiest districts in the USA, the races may properly be gained or misplaced miles exterior town, in locations just like the Hudson Valley, the Berkshires and, above all, the sandy coast of japanese Lengthy Island, the place in any other case dependable voters like Ms. Segall decamp in droves every August to spend the ultimate weeks of summer season in second houses and trip leases.”
“That actuality has prompted an uncommon and costly shadow marketing campaign — full with beach-themed mailers, refined geolocation monitoring for tailor-made adverts concentrating on second houses and no less than one Hamptons swing by Ms. Maloney — to see who can prod extra of their would-be supporters off their seaside chairs and again to town, or no less than the native submit workplace.”
