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Massive Ten will get $1 billion/yr TV deal, student-athletes get ‘EXPOSURE’


Picture: Getty Pictures

When USC and UCLA be a part of the Massive Ten in 2024, there can be a complete of 1,360 scholarship soccer gamers within the convention. The newest numbers I might discover stated the typical yearly value of tuition and costs at a B1G faculty is $37,000 for an out-of-state resident. Nonetheless, that quantity will bump up with how costly it’s to be a Bruin or a Trojan. So let’s say it’s $40,000 per unpaid employee to attend the college. Meaning it takes $54.4 million per yr to ship each B1G soccer participant to high school.

Now subtract that from the $1 billion TV rights deal that commissioner Kevin Warren inked with CBS, NBC, and Fox, and there’s $945.6 million to unfold throughout these 16 colleges. That comes out to $59.1 million per college per yr after paying the gamers to go to high school. So in idea they may put one other 85 youngsters on scholarship in the event that they needed to. The groups could be taking the bus from New Brunswick to LA, sporting uniforms from Jimmy’s Reused Sporting Items, understanding in resort gyms, and have a TA for a head coach, however there’s sufficient cash if the grasping fucks over on the league workplace needed to go that route.

I don’t know why they’d try this, it was simply my instance. It felt extra concrete than simply saying, “They may pay all the roster $40,000 a yr.” Regardless, the grasping fucks on the league workplace have been past thrilled with the brand new TV deal judging by the release on BigTen.org, which featured a KID MERO-inspired headline.

“BIG TEN CONFERENCE ANNOUNCES GROUNDBREAKING MEDIA RIGHTS AGREEMENTS PROVIDING FANS UNPRECEDENTED ACCESS AND STUDENT-ATHLETES GREATER EXPOSURE THAN ANY OTHER COLLEGIATE SPORTS CONFERENCE IN HISTORY”

What?! All-important publicity! That’s price, like, seven scholarships! It’s not as if half of the rosters aren’t influencers already. The place does the Massive Ten assume Tik Toks go? The world vast internet is closed circuit? The youth continues to be checking TV Information for Saturday’s Sport of the Week?

Like we didn’t know where to find Minnesota-Northwestern already — on ESPN2, at 11 a.m., with Beth Mowins on the call. The only reason the media rights agreement is “GROUNDBREAKING” is because it’s worth a billion, with a B, dollars per year. It’ll be truly game-changing if it can keep my dad from texting me, outraged that he can’t find the Nebraska game. And I doubt it will, because the Huskers could be on FOX, CBS, NBC, or perhaps Peacock. (Don’t worry, pops. It’s another streaming service, but it’s free with your ample cable package.)

The SEC is going to use this to leverage a small planet in its next rights negotiations. I’m not sure what good Neptune will do for the players, but whatever it is, it’ll be beneficial to them in ways that money can’t quantify.

Honestly, I still can’t get over the news release headline. To run to the internet and go FULL CAPS mode to tell the world about a $1 billion TV deal is insane to me. There’s zero self-awareness. That kind of energy should be reserved for an announcement saying you’re “PROVIDING STUDENT-ATHLETES WITH SALARIES!”

But, yeah, congratulations on securing more money than 13 nations’ annual GDP. I’m fairly positive Samoa pays its labor power although. 

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