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Sky Sports activities and Audi showcase innovation potential via Energy Meter in The Hundred | Cricket Information


Audi turned Sky Sports activities’ first-ever innovation companion this 12 months and kickstarted their collaboration with the introduction of the Energy Meter as a characteristic to the second season of The Hundred. The aim is to hold additional innovation initiatives throughout to different sports activities inside Sky’s providing.

Final Up to date: 22/09/22 5:30pm


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Audi turned Sky Sports activities’ first ever innovation companion this 12 months and kickstarted their collaboration with the introduction of the Energy Meter as a characteristic to the second season of The Hundred

Audi turned Sky Sports activities’ first ever innovation companion this 12 months and kickstarted their collaboration with the introduction of the Energy Meter as a characteristic to the second season of The Hundred

The sport of cricket can delight itself on the class of a beautifully-guided cowl drive, the precision and moxie of a ramp shot, the sector notion of a reverse sweep. And typically, cricket lives for highlight-reel brawn on the crease.

Ever questioned which gamers strike the ball the toughest? Sky Sports activities partnered with Audi this summer time to reply that query with the introduction of the Energy Meter for the second season of The Hundred.

It set the tone for Sky and Audi’s ambition to implement additional innovation throughout a number of sports activities inside the channel’s providing, from golf to rugby league and past.

“Audi and Sky are two companions which have innovation on the coronary heart of what they do,” stated Tony Moore, Audi’s Head of Advertising. “Vorsprung durch Technik is greater than a strapline, we stay progress in all we do.

“It is an actual innovation for cricket and an actual first for the game, it options in each the lads’s and ladies’s recreation. Audi seems for leaders of their respective area and in Sky we all know we have now a companion that strives for excellence, professionalism, inclusivity and integrity.

A look at the best shots, catches and wickets from the third week of The Hundred.

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A have a look at the perfect pictures, catches and wickets from the third week of The Hundred.

A have a look at the perfect pictures, catches and wickets from the third week of The Hundred.

“We have got huge plans with Sky to create thought-provoking content material that demonstrates the power of our model. This a fantastic platform for us to have the ability to try this.”

The Hundred represents cricket’s greatest innovation in current instances, thereby presenting itself as an ideal platform on which to showcase the thrilling potential of Sky and Audi’s collaboration.

“Audi is a really enticing model for us to work with,” stated Jason Landau, Inventive Director at Sky Sports activities. “They talked to us about their values and drive for innovation and what it meant for them. It is such an thrilling begin for us to be doing this with the Energy Meter.”

The Energy Meter utilises Hawkeye information to measure the most important pictures in each the women and men’s competitors, pitting the Liam Livingstones and Will Jacks of the world towards each other whereas highlighting the abilities of the Lizelle Lees and Nat Scivers.

“We get requested quite a bit, who hits the ball the toughest? It is a very troublesome factor to quantify, it is pace off the bat, launch angle, as a result of when you hit it 90 levels straight up that is not what you need from the sport of cricket, you need it about 45 levels, and likewise distance,” stated former England captain Nasser Hussain.

Highlights of Trent Rockets' victory over Manchester Originals in the men's final of The Hundred at Lord's.

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Highlights of Trent Rockets’ victory over Manchester Originals within the males’s remaining of The Hundred at Lord’s.

Highlights of Trent Rockets’ victory over Manchester Originals within the males’s remaining of The Hundred at Lord’s.

The Energy Meter noticed 5 extra Hawkeye cameras unfold round grounds with a purpose to precisely observe the trail of the ball from the bat to its finish level.

Hawkeye information rated each the pace and distance of pictures out of fifty earlier than producing a mixed rating out of 100, with information bars seen on display screen to animate every worth.

“They measure pace off the bat, launch angles, after which they provide you with a ranking,” stated Bryan Henderson, Director of Cricket for Sky Sports activities. “If Liam Livingstone for instance hits a six 120m, smashes it out the park, then that is going to get a ranking of about 96, one thing like that.

On the coronary heart of The Hundred’s introduction and early success has been its gender-inclusive attraction to younger and new audiences along with long-time cricket followers.

This season noticed households make up 41 per cent of ticket gross sales in an increase from 36 per cent in 2021, whereas 271,000 individuals attended the ladies’s event in a worldwide document for a ladies’s cricket competitors, the ECB introduced.

Highlights of Oval Invincibles' win over the Southern Brave in the The Hundred final at Lord's.

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Highlights of Oval Invincibles’ win over the Southern Courageous within the The Hundred remaining at Lord’s.

Highlights of Oval Invincibles’ win over the Southern Courageous within the The Hundred remaining at Lord’s.

The Energy Meter marks one other injection of innovation to mix with distinctive on-screen graphics, the high-octane model of cricket demanded by the competitors’s quick format and each the regularity and accessibility of video games in furthering that trigger.

“They wish to understand how far it is gone, why it is gone, what distance the ball has coated,” stated former India head coach Ravi Shastri.

“If you see the Energy Meter it explains the angles of the place the ball meets the bat, it additionally tells you the bat pace which is so vital. I believe it is a sensible idea very best for The Hundred.”

The place bowlers have lengthy been in a position to cite their tempo, the Energy Meter has shed extra detailed mild on a batter’s particular traits. Extra data, extra perception and, in the end, extra enjoyable.

A look back at the best plays from the second season of The Hundred as overseas and domestic players starred alike.

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A glance again at the perfect performs from the second season of The Hundred as abroad and home gamers starred alike.

A glance again at the perfect performs from the second season of The Hundred as abroad and home gamers starred alike.

“We’re grateful for Audi getting on board with this, to have some assist by way of funding and placing funding into innovation is extremely highly effective,” added Henderson, Director of Cricket for Sky Sports activities.

“I am actually lucky to be working Sky Cricket and one of many issues I problem myself to do is get one thing higher yearly.

“It is actually vital to have new tales to inform.”

The Energy Meter is just the start.



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