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The Wall Street Journal

How Kendra Scott Constructed a Billion-Greenback Vogue Empire—With out Beverly Hills



“Hello y’all! My high is from Shein, my skirt is from Lilly Pulitzer, my sneakers are from Steve Madden, my earrings are from T.J. Maxx, my bracelet is from Cartier—and my necklace is from Kendra Scott.” 

Within the acquainted cadence of “Bama Rush” movies, the subgenre of TikTok’s “outfit of the day” posts that grew out of the College of Alabama’s sorority-rush season, one jewellery model comes up again and again. Earrings? Kendra Scott. Ring? Kendra Scott. Bracelet? Kendra Scott! 

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